connected TV

Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from…

Roku Aims to ‘Democratize Access’ to CTV Advertising with New Selling Platform

Streaming TV platform Roku has launched a new service called Roku Exchange to connect streaming TV ad inventory with advertiser demand. By…

Disney and Walmart Unveil Retail Media-CTV Advertising Integration

Disney Advertising and Walmart’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms,…

Amazon Touts ‘Full-Funnel’ Ad Capabilities with New Shoppable TV Formats

Still just in its first year of offering television advertising, Amazon already is looking to push the boundaries of interactive and shoppable…

NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to…

NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce…

3 Things Connected TV Can Do that Linear Can’t

This year for the first time ever, the viewership share of linear television (i.e. traditional broadcast and cable) has fallen below 50%,…

Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Although Hy-Vee has offered different components of retail media for some years, it has “been building in earnest” and officially launched Hy-Vee…

Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing…

Watch out World – Amazon is Coming for TV

Amazon’s Prime Video was one of the last streamers to announce the addition of advertising. Now that it has though, the company…

Ads Coming to Prime Video in 2024, but Amazon Promises ‘Meaningfully Fewer’ than on Other Streamers

Amazon is following the lead of nearly every other streaming service — including Disney+, Netflix and HBO’s Max — in announcing that…

Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. But as homes have…

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connected TV

Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences

Roku Aims to ‘Democratize Access’ to CTV Advertising with New Selling Platform

Disney and Walmart Unveil Retail Media-CTV Advertising Integration

Amazon Touts ‘Full-Funnel’ Ad Capabilities with New Shoppable TV Formats

NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV

NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

3 Things Connected TV Can Do that Linear Can’t

Inside Hy-Vee’s RedMedia Expansion: From the Sofa to the Store

Black Friday Football Post-Game Report: A Win for Amazon, but Room for Growth

Watch out World – Amazon is Coming for TV

Ads Coming to Prime Video in 2024, but Amazon Promises ‘Meaningfully Fewer’ than on Other Streamers

Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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