circular fashion

Athleta Looks to Recycled Textiles to Advance Circularity Efforts

Gap Inc. has partnered with Ambercycle to leverage recycled textiles in products for its Athleta brand beginning in 2026. Ambercycle uses proprietary…

The Story Behind Coachtopia, Coach’s New Vision for Circular Fashion

In the U.S. alone, up to 85% of all textiles end up in landfills every year, largely driven by inefficient and outdated…

Perry Ellis Debuts ‘Eco Denim’ Line Made from Recycled Textile Waste

Perry Ellis is partnering with materials science firm Recover to create “eco denim” collections using low-impact recycled cotton fiber. The first Perry Ellis…

J.Crew Launches Resale Program, Refurbishes Vintage Favorites

J.Crew is joining sister brand Madewell in the world of circular fashion with the launch of an online resale program and plans…

H&M Debuts Sustainability-Focused Experience on Roblox

H&M has launched a new immersive experience in Roblox called Loooptopia that lets players experiment with materials and patterns to create their…

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