Casey’s General Stores has announced a three-year strategic plan that will include opening 350 additional stores, expanding its selection of prepared and private label foods and ramping up its community involvement. The effort will build on Casey’s previous multi-year plan, which included building 350 stores between 2020 and 2023.
Casey’s sees a large footprint, customer-centered convenience and restaurant-quality food as key elements that will help differentiate it from competitors in the c-store space. One of the core elements will be expanding its current 2,500-plus store footprint through a combination of organic growth and acquisitions, to ensure it has the right stores in the right locations with products that meet its shoppers’ needs.
The c-store retailer also will expand its capabilities with new food options. Casey’s already is the fifth-largest pizza chain in the country and will introduce new limited-time options and extensions of existing pizzas. Casey’s also will build out its private label selection to more than 300 snack and beverage options, and the Casey’s Rewards program will add more ways to engage with guests through digital technology, including through a refreshed Rewards program.
The strategic plan also calls for the development of new operational improvements that will drive efficiency and decrease costs through data-driven decision-making. Casey’s also will implement new digital store tools for its associates and guests that will improve speed and lower operating costs.
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Casey’s plans to continue to build a culture that puts service first and takes pride in caring for shoppers, their communities and Casey’s team members. This will build on existing initiatives, including the nearly $15 million in donations back into its communities since 2020 through grants, scholarships, veterans support and other programs.
Ultimately, Casey’s expects the three-year strategic plan to help it achieve its goal of growing EBITDA at an 8% to 10% compound annual growth rate.
“We have made significant progress in evaluating how things get done in our stores and working to make it easier to run our stores and serve our valued guests,” said Darren Rebelez, President and CEO of Casey’s in a statement. “I appreciate the continuous improvement initiatives our teams have taken on, and we look forward to continuing to improve our operations.”
