By reducing bounce rates from online merchants’ product detail pages (PDPs) that are reached via paid SERPs (search engine results pages) on Google, retailers can extend visitors’ journeys throughout their websites and help boost conversion rates.
Bidnamic Discovery Pages, which are optimized for speed, can help address page loading slowdowns caused by the multiple elements on PDPs designed to encourage visitors to convert, such as behavioral tracking, rollover zoom features and video assets.
Additionally, Discovery Pages use product intelligence to provide smart product alternatives “above the fold,” as well as more product recommendations further down the page. These elements can guide uncertain visitors through a website experience so they can easily find what they’re looking for and complete a purchase.
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