Banana Republic has reopened its location at Westfield Century City in Los Angeles, showcasing a new premium store design rooted in storytelling and the brand’s history of exploration.
Redesigned in collaboration with architect and interior designer Noa Santos of NAINOA, with artwork curated by creative advisor Jacqueline Schnabel and the in-house Banana Republic team, the elevated store design and retail experience creates an immersive backdrop to discover the brand’s latest collections with versatile styling that blends fashion, art and global culture.
The redesigned space features Venetian plaster walls, brass accents and white oak floors, blending the brand’s heritage with timeless natural elements. Blond wood arches separate the spaces, creating a modern coastal vibe and a sense of scale and proportion. Layered rooms feature a curated selection of premium products that span fashion, art, books and more.
Shoppers are encouraged to view the finest books in partnership with Taschen, Cote Bougie scented candles from Morocco, and artwork brought in from New York-based French artist Servane Mary. Mary’s compositions include screen-printed Plexiglas tubes with inkjet prints on window film and glass panels featuring moments of the American West, as well as a work of brass metallic paint, dye oxide and silkscreen ink on canvas. Sculptures by Jonathan Shlafer, Vince Skelly and Nadia Yaron will also be on display alongside Mary’s work, creating a curation that embodies Banana Republic’s spirit of exploration and appreciation for craftsmanship.
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The store also will offer a range of premium services designed to enhance the Banana Republic shopping experience, including a spacious, open-seating fitting room lounge with a dedicated styling area, as well as an in-house tailor.
