marketing

Peloton Head of Marketing Departs as Executive Shakeups Continue

Peloton’s SVP of Marketing, Communications and Membership Dara Treseder has become the latest executive to depart the retailer as she joins Autodesk…

Destination XL Group Hires Former BB&B Exec as Marketing Chief

Destination XL Group, Inc. has hired James Reath, former SVP of Marketing at Bed Bath & Beyond, as its new Chief Marketing…

Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are…

How Data Security Shifts are Driving New Marketing Mandates

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the…

Supermercados ECONO Implements Software to Power Ecommerce Platform in Two Languages

Supermercados ECONO, a retailer with 64 grocery stores in Puerto Rico, is upgrading its current ecommerce platform, ECONO ToGo, with technology from…

Three Ways Murals Paint the Way for Retailers to Transform the Consumer Experience

Great marketing has always been about creativity — cutting through the noise and connecting with consumers requires developing an advertising strategy that…

RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to…

Batteries Plus Hires New Marketing and Merchandising Chief as it Plans 115 New Stores

Batteries Plus has hired Derek Detenber as its new Chief Marketing and Merchandising Officer. In the role of CMMO, Detenber will lead…

AdAdapted Helps CPG Brands Include Add-to-Cart Options in Marketing Campaigns

Shopping list marketing and insights platform AdAdapted has launched add-to-cart ecommerce capabilities for its AdAdapted Direct solution. The tool can help marketers…

Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. Data-driven AI is part of the…

Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

We all like to think big. It’s energizing to think about customer experience transformation and what that could possibly mean for a…

What’s Behind the New Urgency Driving Sustainability Initiatives?

The COVID-19 pandemic accelerated many things in the business world, but one item that temporarily fell off the priority list was sustainability….

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marketing

Peloton Head of Marketing Departs as Executive Shakeups Continue

Destination XL Group Hires Former BB&B Exec as Marketing Chief

Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

How Data Security Shifts are Driving New Marketing Mandates

Supermercados ECONO Implements Software to Power Ecommerce Platform in Two Languages

Three Ways Murals Paint the Way for Retailers to Transform the Consumer Experience

RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Batteries Plus Hires New Marketing and Merchandising Chief as it Plans 115 New Stores

AdAdapted Helps CPG Brands Include Add-to-Cart Options in Marketing Campaigns

Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Think Big, Act Small — Manageable Changes to Bolster Your Marketing Now

What’s Behind the New Urgency Driving Sustainability Initiatives?

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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