rebranding

Cheetah Mobile Rebrands Mobile Ad Business To Include Video Ads

Cheetah Mobile, a developer of mobile utility and content apps, has rebranded its mobile advertising business to Cheetah Ads. Formerly known as…

Padloc Rebrands As Aila Technologies, Receives $4.5 Million In Funding Round

Padloc Inc., a provider of in-store mobile devices, has rebranded itself as Aila Technologies and has received $4.5 million in funding from…

Dunnhumby Rebrands KSS Retail Into Price And Promotion Brand

Customer science and data analytics company dunnhumby has relaunched its KSS Retail business unit, which will now be called the dunnhumby Price…

Target Rebrands 14 CityTarget And TargetExpress Stores

Starting October 2015, Target will rename all 14 CityTarget and TargetExpress locations as “Target” stores. The stores vary in size and assortment,…

Epicor Retail Spins Off, Rebrands As Aptos

Epicor Retail Solutions has spun off from Epicor Software Corporation into an independent company, which will be known as Aptos, Inc. The…

NoMoreRack Rebrands As Choxi

Online discount retailer Nomorerack has rebranded as Choxi and, in turn, has unveiled a new color scheme and e-Commerce site. The rebranding…

Pitney Bowes Implements New Brand Strategy

Pitney Bowes has unveiled a new brand strategy and identity designed to align with its business transformation vision outlined in May 2013….

Isis Wallet Rebrands To Softcard

Mobile payments company Isis Wallet announced in July that it would explore rebranding to avoid confusion and association with ISIS, the Islamic…

Compare Metrics Rebrands As Edgecase

Compare Metrics, a provider of site navigation and discovery solutions has rebranded as Edgecase to showcase its evolution as a brand. “Over the past…

RadioShack To Close 500 Stores In Company Overhaul

RadioShack will close approximately 500 stores in its ongoing efforts to restructure the business. The company has been undergoing a re-evaluation since…

tekservePOS Rebrands As Level 10

tekservePOS, a retail IT solution provider, is in the process of an extensive rebranding effort. Moving forward, the company will be known…

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