Roblox

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to…

Pacsun Celebrates One-Year on Roblox with New Slick Rick Collab

Pacsun is partnering with hip-hop artist Slick Rick to celebrate the one-year anniversary of its Los Angeles Tycoon experience on Roblox. Over…

3 Keys to Creating Experiences that Gen Alpha Loves

Gen Alpha is poised to reach 2 billion people by 2025, making it the largest generation in history, according to Matt Smith,…

The State of Gamification in Retail: How Brands Can Take Advantage

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting…

Drones and Virtual Experiences: Shipt Launches Innovation Lab to Explore Delivery’s Frontier

Shipt has launched an innovation lab focused on “big thinking to centralize delivery and product experiments across the country,” according to a…

Real-Life ‘E.l.f.-Pinching’ Inspires True Crime Mockumentary

E.l.f. Cosmetics are apparently so highly prized that they push otherwise law-abiding citizens into stealing — well, “unauthorized borrowing” — by roommates…

Adidas Debuts Series of Virtual Pop-Ups in Roblox

Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences and has partnered with Roblox creator Rush Bogin (known…

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores were located became less…

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly what attendees at Advertising…

Claire’s Unveils Reimagined Loyalty Program — C.Club

Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and…

AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According…

Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’

Walmart is actively pursuing what it sees as the “future of retail” in gaming environments. The company shared details about a number…

The Retail Innovation Conference & Expo explores the evolving customer journey and how technology enables the convergence of content, community and commerce.

Roblox

From Custom Worlds to Contextual Ads: Unlocking the Power of Games Advertising

Pacsun Celebrates One-Year on Roblox with New Slick Rick Collab

3 Keys to Creating Experiences that Gen Alpha Loves

The State of Gamification in Retail: How Brands Can Take Advantage

Drones and Virtual Experiences: Shipt Launches Innovation Lab to Explore Delivery’s Frontier

Real-Life ‘E.l.f.-Pinching’ Inspires True Crime Mockumentary

Adidas Debuts Series of Virtual Pop-Ups in Roblox

How Claire’s New IP Universe Started in the Metaverse

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

Claire’s Unveils Reimagined Loyalty Program — C.Club

AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Walmart: Virtual Worlds Offer Chance to ‘Experiment with a New Type of Commerce’

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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