Mobile Marketing

Dollar General Beefs Up Retail Media Offering with Criteo Integration

Dollar General has teamed up with Criteo to enhance its retail media offerings with onsite sponsored ads as well as plans to…

PayPal Lays Out Plans for New Commerce-Based Advertising Business

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of…

Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML),…

Customer Service is Personal, so Show Me the Love

Service is a mission-critical activity that deserves your attention today and every day. Key findings and surprises from Bizrate Insights’ January 2024…

IPSY Hires Netflix Alum as Chief Marketing Officer

Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation. Francine…

The 2024 Brand Experience Award Winners are…

Retail TouchPoints is announcing winners of the fifth annual Brand Experience Awards, a program designed to spotlight the brands and retailers that…

Save Mart Embraces Retail Media, Smart Carts with Expanded Instacart Partnership

The Save Mart Companies is building on its partnership with Instacart by implementing several in-store solutions in nearly all 200 Save Mart,…

Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year….

Unveiling the Power of Digital PR: A Blueprint for Retail Brands in the Relevance Era

The digital media landscape is ever-changing and, as such, it can be hard for time-poor marketers to keep up! Google is regularly…

Best Buy Partners with Content-Rich CNET to Share Ads and Expertise

Best Buy and media site CNET will work together to provide shoppers with experts’ picks and product reviews throughout their purchasing journey….

UPDATE: TikTok Ban Signed into Law Despite User Protests

[Update as of 4/25/24] President Joe Biden swiftly signed into law the foreign aid package that includes a TikTok sell-or-be-banned measure on…

Amazon Brings Live Shopping to Streaming TV

Amazon is expanding the reach of its Amazon Live shopping content with the debut of a new interactive shoppable channel on the…

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Mobile Marketing

Dollar General Beefs Up Retail Media Offering with Criteo Integration

PayPal Lays Out Plans for New Commerce-Based Advertising Business

Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Customer Service is Personal, so Show Me the Love

IPSY Hires Netflix Alum as Chief Marketing Officer

The 2024 Brand Experience Award Winners are…

Save Mart Embraces Retail Media, Smart Carts with Expanded Instacart Partnership

Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Unveiling the Power of Digital PR: A Blueprint for Retail Brands in the Relevance Era

Best Buy Partners with Content-Rich CNET to Share Ads and Expertise

UPDATE: TikTok Ban Signed into Law Despite User Protests

Amazon Brings Live Shopping to Streaming TV

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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