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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

At the height of the COVID pandemic the might of ecommerce was laid bare. In November 2021 the UK saw a total…

TikTok Debuts Gen AI Tool to Create Digital Avatars, Forms AI Advisory Board

TikTok has unveiled two new generative AI tools that will help creators and brands make influencer content at scale that include digital…

It’s Time to Embrace Mobile-First Retail

Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. We all know that crafting a…

5 Questions to Ask Before Using Big Tech’s Gen AI Advertising Tools

Much has been made about the “AI arms race” between countries (primarily the U.S. and China), but in America a similarly heated…

What a TikTok Ban Could Mean for U.S. Businesses and Sellers

Years of ongoing concerns about national security and data privacy have led Congress to pass a measure that would ban the widely…

How Babylist Plans to Succeed Where Other Baby Retailers have Failed

[Dive even deeper into Babylist’s content- and community-driven business strategy in this episode of the Retail Remix podcast with CEO Natalie Gordon.]…

Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML),…

UPDATE: Creators Join TikTok in Suing to Prevent U.S. Ban

[Update as of May 15, 2024] Eight TikTok creators have launched a separate lawsuit against the U.S. government ban, claiming that the…

TikTok Implements New Standards for AI-Generated Content

TikTok is taking cues from its competitors at Meta by implementing new standards for AI-generated content (AIGC). TikTok announced that will use…

How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Today’s consumers, especially Gen Z (73%) and millennials (62%), prefer to buy from a brand that offers interactive experiences that go beyond…

TikTok Adds Event Sales Capability in Europe as Shop Sellers Top 15 Million Worldwide

As of December 2023, TikTok Shop had 15 million sellers around the world, according to the company’s first TikTok Shop Safety Report….

UPDATE: TikTok Ban Signed into Law Despite User Protests

[Update as of 4/25/24] President Joe Biden swiftly signed into law the foreign aid package that includes a TikTok sell-or-be-banned measure on…

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tiktok

It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

TikTok Debuts Gen AI Tool to Create Digital Avatars, Forms AI Advisory Board

It’s Time to Embrace Mobile-First Retail

5 Questions to Ask Before Using Big Tech’s Gen AI Advertising Tools

What a TikTok Ban Could Mean for U.S. Businesses and Sellers

How Babylist Plans to Succeed Where Other Baby Retailers have Failed

Gen AI: Google’s Not-so-Secret Weapon in the Battle for Search Engine Dominance

UPDATE: Creators Join TikTok in Suing to Prevent U.S. Ban

TikTok Implements New Standards for AI-Generated Content

How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

TikTok Adds Event Sales Capability in Europe as Shop Sellers Top 15 Million Worldwide

UPDATE: TikTok Ban Signed into Law Despite User Protests

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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