customer acquisition

The Case For An Updated Focus On Customer Lifetime Value

Today’s marketers have lots of tools for measuring individuals’ Customer Lifetime Value (CLV). Companies like Adobe and Salesforce, along with platforms like…

Exclusive Q&A: How zulily Grew Its Customer Base 24%

Data and hard facts are important in marketing, but there are also elements of “art” involved, according to Kevin Saliba, SVP of…

DemandJump Secures $6 Million Funding Round

DemandJump, a customer acquisition platform, has completed a $6 million Series A financing round. The capital was funded by a group investors…

Tapping Community To Connect Digital Strategies

Kelly Stickel launched Remodista to focus on retail disruption. By using Community as a business model, Remodista is working to “build, foster…

Calyx Flowers Replaces ‘Robotic’ Service Reps With Retention-Focused Call Center

When Mark Ranalletti and Kap Wallingford purchased Calyx Flowers in summer 2015, the husband-and-wife team sought to pivot the online flower seller…

TechStyle Fashion Group Selects Marketing Analytics Solution

TechStyle Fashion Group, parent company to JustFab, FabKids, ShoeDazzle and Fabletics, has made measuring its customer acquisition marketing performance easier. The retailer…

Top Tips For Building A Sustainable Subscription Service

Although Unilever’s $1 billion acquisition of Dollar Shave Club may have paved the way for other industry disruptors to procure their own…

Magento Releases Dashboard To Guide Holiday Decisions

Magento Commerce has introduced a Holiday Dashboard designed to use live data to guide merchant decisions in order to maximize holiday sales….

In Fashion, Acquiring ‘Shop Hoppers’ Must Be A Top Priority

As fashion retailers aim to acquire new consumers, they should narrow their focus to shoppers that have purchased from at least one…

A User’s Guide to Content Marketing

Given the increasing costs of customer acquisition, achieving brand loyalty amongst consumer bases is more important than ever. Historically, brands would reach…

Optimove Integrates With Google Ads To Boost Customer Retention

[Editor’s Note: This article has been edited since its original publication to reflect updated information.] Customer Marketing Cloud Optimove has announced an…

CMO Conversation: Moosejaw’s Dan Pingree

Freely admitting a tendency toward “dumb” content and marketing, Moosejaw is an entertaining outdoor retailer that doesn’t ever take itself too seriously….

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customer acquisition

The Case For An Updated Focus On Customer Lifetime Value

Exclusive Q&A: How zulily Grew Its Customer Base 24%

DemandJump Secures $6 Million Funding Round

Tapping Community To Connect Digital Strategies

Calyx Flowers Replaces ‘Robotic’ Service Reps With Retention-Focused Call Center

TechStyle Fashion Group Selects Marketing Analytics Solution

Top Tips For Building A Sustainable Subscription Service

Magento Releases Dashboard To Guide Holiday Decisions

In Fashion, Acquiring ‘Shop Hoppers’ Must Be A Top Priority

A User’s Guide to Content Marketing

Optimove Integrates With Google Ads To Boost Customer Retention

CMO Conversation: Moosejaw’s Dan Pingree

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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