influencer marketing

3 Post-Purchase Fails…and How to Fix Them

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement…

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms —…

Unraveling Threads: The Hot New Social Network or a Flash in the Pan?

Since its launch on July 5, Threads has taken the media world by storm. To say the reviews have been mixed would…

Q&A with Top Event Producer: Lessons from the Buzziest Media Activations

Crystal Anderson got her start in events during her time at Tough Mudder and went on to help produce some of the…

SHEIN’s Head of Strategy on Setting (and Achieving) Firmer ESG Goals

Since its inception in 2008, SHEIN has become one of the retail industry’s most remarkable growth stories, but it also has been…

How the Y2K Revival is Expanding True Religion’s Shopper Community

True Religion, born in the Y2K era, is benefiting from its current cultural resurgence. Creative Director Zihaad Wells attributes the brand’s heightened…

How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Online shopping has existed for 40 years or so now, depending on what starting point you use, and while it’s undergone many…

As Legislators Mull its Fate, TikTok Doubles Down on Creator Partnerships

TikTok’s future in the U.S. remains uncertain following last week’s Congressional grilling of CEO Shou Chew. Nevertheless, the social media platform is…

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the Chief Marketing, Digital and…

TikTok Rolls Out New Advertising Features Aimed at SMBs, Creators

TikTok has added several new features to its Promote advertising platform aimed at helping creators and small businesses more easily turn organic…

ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster

ThredUP is teaming up with TikToker Nava Rose to launch the Dump Fast Fashion Shop, an online secondhand storefront to help consumers…

Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed

Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover products and seamlessly shop…

The Retail Innovation Conference & Expo explores the evolving customer journey and how technology enables the convergence of content, community and commerce.

influencer marketing

3 Post-Purchase Fails…and How to Fix Them

Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Unraveling Threads: The Hot New Social Network or a Flash in the Pan?

Q&A with Top Event Producer: Lessons from the Buzziest Media Activations

SHEIN’s Head of Strategy on Setting (and Achieving) Firmer ESG Goals

How the Y2K Revival is Expanding True Religion’s Shopper Community

How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

As Legislators Mull its Fate, TikTok Doubles Down on Creator Partnerships

For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

TikTok Rolls Out New Advertising Features Aimed at SMBs, Creators

ThredUP Continues Anti-Fast Fashion Offensive with V-Day Campaign, adds Francesca’s to Resale Roster

Amazon Aims to Create an ‘Immersive Shopping Experience’ with New In-App Content Feed

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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