YouTube

YouTube Kicks off 9-Day Holiday Shopping Blitz

YouTube is getting into the holiday spirit with a nine-day, multi-format shopping event, From YouTube to You, that will feature interactive live…

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place

[Editor’s Note: Check out this feature on travel brand Calpak for an inside look at one brand that has found the secret…

YouTube Teams with Shopify to Offer In-Platform Shopping

YouTube has announced a series of new enhancements to make shopping more integrated on its platform, including a new Shopping section on…

Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature

Twitter continues to beef up its shopping features, this time with functionality that supports the “drop culture” already happening on its platform….

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…

CMO Council to Track Brands Boycotting Russia

The CMO Council has begun sharing its list of “Brands Bucking Russia” to highlight the companies withdrawing their business from Russia in…

The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible…

YouTube Makes Major Push into Live Shopping with Holiday Stream and Shop

In the last few years, YouTube has seen huge growth in live video, with more than half a million channels livestreaming for…

Brands and Consumers: How TikTok is Changing the Dynamics

Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing the face of discovery…

Spring and YouTube Partner to Enable Downloadable Sales in Videos

Spring, the creator commerce platform formerly called Teespring, has entered a partnership with YouTube that will allow creators to sell digital/downloadable products…

Exclusive Q&A: How Resident Gets Would-Be Mattress Buyers Into Its Beds

In the increasingly crowded mattress category, every marketing dollar has to work overtime. Resident gets the most out of its $100 million…

James Allen Creates ‘Engaging’ Video To Boost Site Traffic 270%

In seeking to further its reach and relevance with its Millennial audiences, online bridal jewelry retailer James Allen partnered with media and…

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YouTube

YouTube Kicks off 9-Day Holiday Shopping Blitz

Livestreaming in the U.S. isn’t Dead, it’s Just Happening in the Wrong Place

YouTube Teams with Shopify to Offer In-Platform Shopping

Twitter Solidifies its Role in ‘Drop Culture’ with New Reminder Feature

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

CMO Council to Track Brands Boycotting Russia

The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

YouTube Makes Major Push into Live Shopping with Holiday Stream and Shop

Brands and Consumers: How TikTok is Changing the Dynamics

Spring and YouTube Partner to Enable Downloadable Sales in Videos

Exclusive Q&A: How Resident Gets Would-Be Mattress Buyers Into Its Beds

James Allen Creates ‘Engaging’ Video To Boost Site Traffic 270%

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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