instagram

The Impact of Tech on Child Safety

There has been a lot of talk and, frankly, worry recently about the impact of technology on the mental health and safety…

4 Key App Marketing Objectives you Can Nail with Video Content

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to…

Meta Preps to Bring Threads to Privacy-Conscious Europe as Musk Tells Fleeing X Advertisers to ‘Go F—’ Themselves

Meta is ready to launch its Twitter/X-competitor Threads in Europe this month, The Wall Street Journal reports, citing people familiar with the…

Revving Up Sales: The Competitive Edge of Visual Content

The power of visual content has evolved from a nice-to-have supplement to a central force shaping how businesses engage with consumers. With…

Retail Media is Omni-Funnel: How to Master It

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss…

What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to…

Lego Group Holiday Windows Inspire Transatlantic Digital Snowball Fight

For its holiday windows in New York and London, the Lego Group has deployed interactive technology that allows visitors to have a…

Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

[This story was updated on Nov. 14, 2023, to include news of a similar partnership with Snapchat.] Meta and Amazon have quietly…

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. The…

In the New World of Beauty, Community is the Core and Technology is the Enabler

Sasha Radic, Managing Director of the investment bank Jefferies, believes that beauty is one of the most exciting and “special” sectors in…

8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged…

UPDATE: Meta’s New Generative AI Features Now Available to Advertisers

Editor’s note: This story was originally published on May 12, 2023 under the headline ‘Meta Tests Out New Generative AI Features with…

The Retail Innovation Conference & Expo explores the evolving customer journey and how technology enables the convergence of content, community and commerce.

instagram

The Impact of Tech on Child Safety

4 Key App Marketing Objectives you Can Nail with Video Content

Meta Preps to Bring Threads to Privacy-Conscious Europe as Musk Tells Fleeing X Advertisers to ‘Go F—’ Themselves

Revving Up Sales: The Competitive Edge of Visual Content

Retail Media is Omni-Funnel: How to Master It

What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Lego Group Holiday Windows Inspire Transatlantic Digital Snowball Fight

Amazon Links Up with Meta, Snap to Enable In-Platform Social Purchases

The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

In the New World of Beauty, Community is the Core and Technology is the Enabler

8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

UPDATE: Meta’s New Generative AI Features Now Available to Advertisers

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

FUTR North America

Groceryshop

Shoptalk Fall

Access The Media Kit

Interests:

Access Our Editorial Calendar