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UPDATE: Meta’s New Generative AI Features Now Available to Advertisers

Editor’s note: This story was originally published on May 12, 2023 under the headline ‘Meta Tests Out New Generative AI Features with…

What Shifts in Online Search Behavior Really Mean for Brands

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines….

Meta Rolls Out New AI-Powered Ad Tools

Meta has introduced a slate of new advertising tools ahead of what the Facebook parent company is referring to as “the first…

3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business

Rebranding can help refresh your image, communicate your value proposition and attract more customers. But costs can range from roughly $30,000 to…

Albertsons Teams with Meta to Reinvent the Digital Circular

The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. To combat this,…

4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination for consumers’ “next generation…

Walmart ‘Simulcasts’ Latest Live Shopping Event on Walmart.com, Facebook

Walmart is the first retailer to test out TalkShopLive’s new “shoppable simulcast” feature, which allows brands to broadcast live shopping events simultaneously…

Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

As rival TikTok ramps up its shopping initiatives, Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram…

Facebook Parent Meta to Lay Off 10,000 Employees, Close 5,000 Open Job Postings

Following layoffs of 11,000 workers in November 2022, Facebook parent company Meta announced on March 14 that it would let go of…

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in…

How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots

Slime lickers might not be everyone’s cup of tea; in fact, you might not even know what they are. But if you…

Meta, Amex and TikTok Offer Holiday Help to Small Businesses

It’s easy for small- to medium-sized businesses (SMBs) to get lost in the holiday hullabaloo, but several major players in finance and…

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Facebook

UPDATE: Meta’s New Generative AI Features Now Available to Advertisers

What Shifts in Online Search Behavior Really Mean for Brands

Meta Rolls Out New AI-Powered Ad Tools

3 Things You Need to Do Before Deciding on a Rebrand of Your Small Business

Albertsons Teams with Meta to Reinvent the Digital Circular

4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Walmart ‘Simulcasts’ Latest Live Shopping Event on Walmart.com, Facebook

Meta Changes Instagram, Facebook Shops to Encourage In-App Transactions

Facebook Parent Meta to Lay Off 10,000 Employees, Close 5,000 Open Job Postings

Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

How 85-Year-Old Economy Candy Taps into Social Trends but Stays True to its Roots

Meta, Amex and TikTok Offer Holiday Help to Small Businesses

On the Verge: Embracing Gaming Communities to Drive Commerce

The Power of Unified, All-in-One Retail Platforms to Unlock Operational Efficiency and Better Business Outcomes

Retail Giants in 2024: Walmart, Costco and Target’s Competitive Edge

Prices Top Priority Lists for 46.1% of Back-to-School Shoppers

The Retailer’s Ultimate Guide to CTV Performance Measurement

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